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UI / UX

UX|UI DESIGN

User-centric, conversion focused.

The best way to resonate with viewers and ensure on-site engagement is through a stand-out user experience (UX) complimented with a strong user interface (UI). UX and UI must go hand-in-hand to maximize user interactions.

UX design is more technical and analytical. It involves a lot of research to analyze and optimize the customer’s experience. There’s a lot of psychology and sociology in UX, understanding the precise business personas to craft a targeted experience. On the flip side, UI is more along the lines of the graphic design. It’s how a site looks and feels, in addition to how it operates. It translates a brand’s strengths and voice onto the screen. UX and UI complement each other, working in tandem to create an exemplary product.

Together, UI and UX create a good user experience that takes the user on a predefined journey, known as a user flow. We make sure that journey is one that directly supports your business goals while fulfilling the user’s needs and interests. An integrated digital experience is necessary to connect brands to the people who matter the most.

 

1

UNDERSTAND

We dive deep to understand the desired end-user behavior you want to see and begin developing the right user experience to make that behavior happen

 

2

RESEARCH

Your competitive landscape is important. We conduct key stakeholder interviews to gain a holistic understanding of your competitors, industry and overall positioning.

3

WIREFRAME

This is where we map out how a user would navigate through your website and determine the required elements needed to have a simple and effective user journey.

 

4

DESIGN

We design the graphics and assets that make your user experience look as good as it feels.

 

5

QA

From user scenarios to functionality, we test your UX and work with your team to evaluate, adjust, and optimize as needed.

Slide 1 MARKET REA. We take a holistic look at your competitive landscape, industry trends, and target audience. We conduct market research to understand your brand’s potential and make informed decisions. Slide 2 COLLABORATE You’re the expert in your business, but we’re the digital marketing masters. We work with brands to outline their objectives and set short and long-term goals. Slide 3 STRATEGY We develop a sitemap and wireframe of your project. This helps us define the key features, functionalities, and structure of your new website and allow that to inform design. Slide 4 EXECUTE From messaging to creative assets, and everything in between, we execute your strategy to connect your brand to the people who matter the most to it. Slide 5 OPTIMIZE Digital is constantly evolving. That’s why we take an agile approach to digital marketing – adjusting our digital marketing strategy, optimizing campaigns and implementing new findings to improve your ROI.


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