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13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

 

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

  • Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.
  • Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).
  • Include social proof and testimonials to back up your claims.
  • Focus the whole page on a single offer, with just one primary call to action (CTA).
  • Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).
  • Test new ideas using A/B testing. Sometimes what works will surprise you.


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